Win odds · measured from published awards
How open is your market?
The last winner almost never wins again. But roughly a third of the time the buyer goes back to someone already on their books. The incumbent isn’t the previous supplier — it’s the roster.
Both numbers are shown together everywhere on this page, because either one alone misleads. 13 of 19 categories have enough repeat events to publish a rate; the rest show their event count instead.
The spread — pick any category below
Note what sits at the top: the most closed markets are delivery models, not products. How a thing is bought predicts retention at least as strongly as what it is.
Every category
product = what is bought · delivery = how it is bought. A tender can carry one of each, so the same product bought as a managed service is a different market from the same product on a licence.
- IT Specialist Resourcedelivery
it-contingent-labourIndividual technical roles bought as resource: analysts, developers, architects, project delivery.
82 repeat events across 28 buyers
30.5%anyone already on the roster23.2%the previous winner specifically - Software Licensing & Resellingdelivery
software-licensingLicence purchase, renewal and reseller agreements for packaged software.
2,018 repeat events across 342 buyers · 5 open now
26.7%anyone already on the roster9.3%the previous winner specifically - IT Services (unspecified)product
it-services-unspecifiedThe buyer tagged this as IT services and gave no detail we can resolve further.
2,934 repeat events across 394 buyers
23.4%anyone already on the roster4.8%the previous winner specifically - AI & Machine Learningproduct
ai-machine-learningArtificial intelligence, machine learning, generative and predictive systems.
78 repeat events across 37 buyers · 1 open now
23.1%anyone already on the roster16.7%the previous winner specifically - Bespoke Software Developmentproduct
bespoke-developmentCustom application build and agile delivery teams.
63 repeat events across 27 buyers
22.2%anyone already on the roster17.5%the previous winner specifically - IT Managed Services & Supportdelivery
it-managed-servicesService desk, end-user computing, managed IT and support contracts.
61 repeat events across 32 buyers · 1 open now
19.7%anyone already on the roster16.4%the previous winner specifically - Business Applicationsproduct
business-applicationsCRM, ERP, finance, HR, payroll and case-management systems.
1,609 repeat events across 363 buyers · 16 open now
18.7%anyone already on the roster6.3%the previous winner specifically - Cyber Securityproduct
cyber-securitySecurity testing, monitoring, incident response and information assurance.
283 repeat events across 112 buyers · 4 open now
18.0%anyone already on the roster8.1%the previous winner specifically - Networks & Connectivityproduct
networks-connectivityWAN, LAN, wifi, telephony, broadband and unified communications.
100 repeat events across 46 buyers · 5 open now
18.0%anyone already on the roster12.0%the previous winner specifically - Software (unspecified)product
software-unspecifiedThe buyer tagged this as software and gave no detail we can resolve further.
2,124 repeat events across 386 buyers
17.6%anyone already on the roster7.0%the previous winner specifically - Data Platforms & Analyticsproduct
data-analyticsData warehouses, business intelligence, dashboards and reporting.
196 repeat events across 80 buyers · 1 open now
17.3%anyone already on the roster7.6%the previous winner specifically - Cloud & Hostingdelivery
cloud-hostingCloud platforms, hosting, migration and infrastructure as a service.
2,148 repeat events across 386 buyers · 7 open now
14.4%anyone already on the roster4.0%the previous winner specifically - Digital Services & Webproduct
digital-servicesWebsites, portals, intranets, service design and user research.
248 repeat events across 104 buyers · 7 open now
11.7%anyone already on the roster6.0%the previous winner specifically - GIS & Spatial Dataproduct
gis-spatialGeographic information systems, mapping and spatial analysis.
20 repeat events across 17 buyers
20 repeat events — too few to publish a rate - IT Strategy & Consultancyproduct
it-consultancyDigital strategy, enterprise architecture and IT advisory.
22 repeat events across 10 buyers · 1 open now
22 repeat events — too few to publish a rate - IT Hardware & Devicesproduct
it-hardwareLaptops, desktops, tablets, printers, servers and AV equipment.
30 repeat events across 19 buyers
30 repeat events — too few to publish a rate - AI Implementationai-service
ai-implementationBuilding, deploying and integrating AI or ML systems into operational environments.
9 repeat events across 8 buyers · 44 open now
9 repeat events — too few to publish a rate - Carbon & Sustainability Advisoryproduct
carbon-advisoryNet zero strategy, carbon accounting and sustainability consultancy.
6 repeat events across 2 buyers
6 repeat events — too few to publish a rate - Building Retrofit & Decarbonisationproduct
retrofit-decarbonisationFabric-first retrofit, insulation and building decarbonisation programmes.
1 repeat events across 1 buyers
1 repeat event — too few to publish a rate
How these numbers are made — and where they are weak
We resolve supplier identity from published award data using legal-suffix rules and a seeded alias list. We have not verified group structure, joint ventures or delivery partners against Companies House, so a group's true share may be understated. Buyer names are merged where the slug agrees — we cannot tell whether “Hackney Limited” is a council trading arm or an unrelated company, and we do not guess. Our award history begins in June 2015; 0.9% of dated awards predate it, so a “first win” is the first we can observe. Figures are shown with their method and the underlying awards are always one click away.
Now see it for your categories.
rfp.quest matches the whole UK market to what you can actually win, and shows these numbers against the tenders that are open right now.
Start your quest →Re-win rates are computed from published contract award notices, with supplier identity canonicalised so a renamed supplier is not counted as a new entrant. A category is only given a percentage once it has at least 60 repeat award events · contains public sector information licensed under the Open Government Licence v3.0.
Corrected 10 September 2026. 51,241 Find a Tender award notices had reached our corpus with no CPV code, because the ingest read the classification from a field Procurement Act award notices leave empty. They were therefore missing from every rate on this page. Recovering them from their own published data moved nine of these categories, the largest by 0.37 of a percentage point, and added one category that remains below the 60-event floor and so is still shown as a count rather than a rate.