National Archives Public Record Office
An Audience Strategy for The National Archives
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits below the typical range for Research & Development contracts — a smaller, more accessible award. Based on 20,405 valued Research & Development tenders in our corpus.
We are seeking a partner to help create an audience strategy for the National Archives.
The key elements of this work will be: • To assess the viability/suitability of our audience engagement plans • To create direction and focus for our audience engagement • To provide a simple framework for segmenting audiences and strategy for growth • Use industry knowledge and analysis to make recommendations for effective engagement with target audiences (formats, timings etc.) • Make suggestions towards language and tone to apply to future branding work This should be produced using a good understanding of The National Archives' current public engagement and audiences and future ambitions in public engagement.
It should also make comparisons with other cultural institutions.
We anticipate the deliverables comprising (at a minimum): • A report covering the above • A set of Powerpoint slides to convey the headlines internally and to partner organisations • Guidelines for future segmentation and analysis of our data Our maximum available budget for this piece of work is £20,000 (ex VAT).
What the notice asks for
• To provide a simple framework
• To provide a simple framework for segmenting audiences and strategy for growth.
This should be produced using a good
This should be produced using a good understanding of The National Archives' current public engagement and audiences and future ambitions in public engagement.
It should also make comparisons with other
It should also make comparisons with other cultural institutions.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
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- OCID
- 02087307-e09a-4967-bf52-384e4660eb29
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- TNA076
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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