RFP QuestBeta
ClosedStage · contract

OPEN UNIVERSITY(THE)

OU Brand Tracking Services

Business ServicesCPV 79310000
Value£904k
Deadline9 Jan 2025
Published9 Oct 2025
RegionNationwide
Timeline
Published 9 Oct 2025ClosedCloses 9 Jan 2025
Contract value in context
£904ktotal contract value
median £66k
this tender£0£1.6m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations.

The contract may also include brand tracking services among other audiences such as current students, alumni and employers.

The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance.

The five (5) highest scoring bidders will be invited to the invitation to tender stage.

The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total.

Further details are contained in the procurement documents, via the URL link detailed in this notice.

Key requirements

What the supplier must deliver

01

The Open University is seeking a supplier

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

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Source & provenance
OCID
0c917bd3-ddd7-494f-8b55-5c35131a48fb
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
OU Brand Tracking/RES/PRO/2024
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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