RFP QuestBeta
Awarded · ResultStage · contract

Newcastle-under-Lyme Borough Council

Jubilee2 Leisure Facility - Marketing Services

Business ServicesCPV 79340000 79342100
Value£43k
Awarded24 Jun 2024
Published30 Aug 2024
RegionWest Midlands
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£43ktotal contract value
median £66k
this tender£0£1.6m

This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.

The brief

The Borough Council of Newcastle-under-Lyme's Leisure facility Jubilee2 needs to build upon the excellent recovery since the Covid-19 pandemic, maintain its position a premier leisure facility in the Borough, attract new audiences through innovation, improve customer retention, and enhance the overall commercial viability of services.

The Council are therefore are looking to commission a digital marketing partner to meet the following objectives: a) Help to raise the profile of Jubilee2 as a leisure destination through digital channels, and increase engagement with, Jubilee2 online presence, maximise search engine optimisation help promote PR coverage and optimise content on the website via Juilee2's digital channels and paid advertising. b) Generate in-bound leads and enquiries (including lead generation from dedicated landing/promotional pages away from the Councils main website, transferring leads to the business development team at Jubilee2. c) To increase traffic to the Jubilee2 website, App, and online joining/booking platforms, encouraging customers to self-serve... d) To be able to demonstrate the impact of marketing activities and Pay per click advertising on Googles and face, demonstrating value for money for the Council., when bench marked against industry standards, along with undertaking a mystery shopper exercise once per year e) To evaluate the J2 App on an annual basis and undertake a redesign requirements through the Innovatise platform as required by the Council

Requirements

What the notice asks for

01

D) To be able to demonstrate

d) To be able to demonstrate the impact of marketing activities and Pay per click advertising on Googles and face, demonstrating value for money for the Council., when bench marked against industry standards, along with undertaking a mystery shopper exercise once per year.

Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.

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Source & provenance
OCID
0e8b6978-41c9-460c-8436-a9728e50c35e
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
MT232677
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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