RFP QuestBeta
Awarded · ResultStage · contract

Royal Botanic Gardens, Kew

GB-London: RBGKEW1390 - Legacy Proposition Development

Business ServicesCPV 79342000
Value£40k
Awarded20 May 2025
Published22 May 2025
RegionLondon
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£40ktotal contract value
median £66k
this tender£0£1.6m

This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.

The brief

Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway.

The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.

The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies

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Source & provenance
OCID
1a5f7306-bea1-4e70-89f3-4bd47f7ea826
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
BIP952344398
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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