Regulation of gambling marketing - Scoping Study

For this project, GambleAware wishes to commission research to build knowledge around the key evidence and policy positions / narratives that led to regulatory shifts within gambling marketing in countries with legal systems that lend themselves to meaningful comparisons with Great Britain.

Similarly, it is of interest to delve into the key evidence underpinning marketing regulatory shifts in domains akin to gambling in Great Britian.

We would also like the research to search for evidence outlining the impact of such measures when implemented on key outcomes (e.g., exposure and perceptions among young people, gambling profits, frequency of play).

Examining the evidence that prompted these shifts and led to change can serve as compelling support when advocating for more effective regulation with UK regulators/policy makers.