2023-680 Consumer Tracker
This is a contract result notice, not an open opportunity. Details from the official award data.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
Awarded contract against framework RM6126 Research & Insights Mini competition was sent to 85 shortlisted suppliers on framework RM6126 under the selected specialisms.
The closing date was the 7th May 2024.
This is an award notice against the mini competition.
AHDB requirements were: As part of AHDB's consumer insight offer we have a live consumer tracker which runs quarterly and is used to capture consumer views/attitudes across AHDB food sectors.
The core food categories covered are Meat, Dairy, Cereal and Oilseeds.
The tracker is used to monitor and report on key consumer attitude/behaviour it is used for strategy planning, market development planning and media communications.
Target outcomes of running the tracker .
Provides a strong insight tool for the team to track/monitor key consumer trends .
Ability to filter in and extract key views in target age groups or shopper profile .
Proactive tool to respond to media enquiries sourcing the AHDB Tracker in external questions Tracker Aims: To design and deliver a consumer attitude / usage tracker which over time obtains and tracks consumer views across a number of key areas.
Lifestyle - Meal Behaviours/Attitudes .
To explore lifestyle habits that may influence consumption behaviour, covering time pressures of modern lifestyles, current eating patterns, changes in technology that impacts food preparation/consumption. .
Explore meal preparation habits e.g. use of recipes, cooking skills, scratch cooking and home baking. .
Identify product purchase driver e.g. the importance of price, quality and product perceptions across key product categories .
Monitor cooking skills and confidence to try/prepare new meals.
Including desire to look up recipes and try new dishes.
Capture methods used to learn new cooking skills - e.g.
TV shows/Family/Friends etc. .
Monitor consumer reaction to statements relating to cooking more in-home, in particular cooking from scratch more frequently.
What the notice asks for
Tracker Aims: To design and deliver
Tracker Aims: To design and deliver a consumer attitude / usage tracker which over time obtains and tracks consumer views across a number of key areas.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
What this notice demands of you
1 named, none in explicit obligation language. Each one is quoted from the notice.
Awarded contract against framework RM6126 Research &
Matched against the notice text, so this is a floor — the tender pack will demand things the notice never mentions. “Says must” means the quoted sentence itself used obligation language; anything ambiguous is left as a mention.
Make the case to bid
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- OCID
- 8de808d8-aec5-43cd-8117-a474d5a8966e
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- CF-0319900D8d000003VQwdEAG
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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