2024-709 Consumer Segmentation
£260,000 — awarded.
This is a contract result notice, not an open opportunity. Details from the official award data.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
Award notice for Consumer Segmentation tender.
AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation.
The requirements is split into Lot One - Meat and Lot Two - Dairy.
The successful supplier will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities.
The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors.
The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics.
Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation.
Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation.
Suppliers could apply for one lot or both.
What the notice asks for
The successful supplier will be required
The successful supplier will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities.
The segmentation needs to be based on
The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
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- OCID
- 31945ff2-874c-4be6-a59a-5bfa250e85ae
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- CF-0372300D8d000003VQwdEAG
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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