2024-736 Satisfaction surveys of AHDB customers and stakeholders
This is a contract result notice, not an open opportunity. Details from the official award data.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
Award of Contract.
AHDB intend to commission a Contract to one agency for the provision of Satisfaction Surveys of AHDB customers and stakeholders.
Our farmers, growers and processors expect to see a return for the levy they pay, and these surveys form a key part of our evaluation strategy.
The Customer Insight Measure (CIM) has taken place annually since 2015, with fieldwork carried out between October and December, we intend for this pattern to continue.
The last survey was completed between October and December 2024.
The survey allows AHDB to evaluate its performance as one organisation, as well as being able to compare baseline levels between individual sectors.
Processor levy payer respondents are asked slightly different recruitment questions to farmer/grower levy payers, given the different nature of their businesses.
While the core questions across farmer/grower and processor levy payers remain consistent, the recruitment section varies, so there are some efficiencies in set up and training with the interview team, but they do need to be run as two surveys.
What the notice asks for
The survey allows AHDB to evaluate its
The survey allows AHDB to evaluate its performance as one organisation, as well as being able to compare baseline levels between individual sectors.
While the core questions across farmer/grower
While the core questions across farmer/grower and processor levy payers remain consistent, the recruitment section varies, so there are some efficiencies in set up and training with the interview team, but they do need to be run as two surveys.
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- OCID
- 9fcb32fe-b903-4273-b94b-b3ea0bf91458
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- contract · Contract
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- Contracts Finder
- Buyer ref
- CF-0513500D8d000003VQwdEAG
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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