GB-Southampton: National Mapping Services Segmentation and Persona Development
This is a contract result notice, not an open opportunity. Details from the official award data.
This is a large award for Research & Development — above three-quarters of comparable contracts. Based on 20,405 valued Research & Development tenders in our corpus.
OS is seeking a strategic research agency that can scope requirements for an actionable segmentation and create a segmentation and personas that helps the business understand our customers' needs and requirements.
The creation of segmentation and personas should seek to build on and update existing information already obtained and create synergies wherever possible.
Existing research can be used to provide context to the study, however, further research is likely to be needed to form the basis of a more actionable, distinctive personas.
What the supplier must deliver
The creation of segmentation and personas should
The creation of segmentation and personas should seek to build on and update existing information already obtained and create synergies wherever possible.
Existing research can be used to provide
Existing research can be used to provide context to the study, however, further research is likely to be needed to form the basis of a more actionable, distinctive personas.
Derived from the notice text — always confirm against the original documents.
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- OCID
- 2a370193-cf17-43c5-b0bd-4cdcc6166fd1
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- BIP644059084
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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