RFP QuestBeta
Awarded · ResultStage · contract

English Heritage-Marketing

Direct and Digital Marketing Agency Services Contract - AWARD

Business ServicesCPV 79340000 79342100 79413000 79342000
Value£4.5m
Awarded1 Sept 2019
Published21 Nov 2019
RegionUK-wide
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£4.5mtotal contract value
median £66k
this tender£0£4.9m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

The brief

To develop an integrated campaign plan for the acquisition of annual memberships across digital and direct marketing channels to achieve offsite business targets.

This does not include Life Members, Corporate Members, Overseas Pass visitors or Travel Trade.

The contract is for three years, with an option for a further two years, however please ensure your strategy focuses on the proposal for year one and is accompanied with a vision for how campaigns could develop and roll out.

Budget will be a minimum of £1.5m per annum (this can be subject to change) and plans should be scalable depending on future development.

Requirements

What the notice asks for

01

To develop an integrated campaign plan

To develop an integrated campaign plan for the acquisition of annual memberships across digital and direct marketing channels to achieve offsite business targets.

02

The contract is for three years,

The contract is for three years, with an option for a further two years, however please ensure your strategy focuses on the proposal for year one and is accompanied with a vision for how campaigns could develop and roll out.

03

Budget will be a minimum of £1.5m

Budget will be a minimum of £1.5m per annum (this can be subject to change) and plans should be scalable depending on future development.

Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.

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Source & provenance
OCID
2a9f952c-3507-45ee-a033-b50a93407fde
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
P/REF EH 00001173 - AWARD
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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