RFP QuestBeta
Awarded · ResultStage · contract

Forestry England

GB-Bristol: Brand Awareness Campaign

Business ServicesCPV 79000000 79300000 79340000
Value£25k
Awarded10 Oct 2019
Published25 Sept 2019
RegionSouth West
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£25ktotal contract value
median £66k
this tender£0£1.6m

This sits below the typical range for Business Services contracts — a smaller, more accessible award. Based on 57,319 valued Business Services tenders in our corpus.

The brief

NOTE: This notice was updated on 25 September 2019 for the following reason: Incorrect link attached to notice to access the Tender opportunity(Forestry England launched in April 2019 and awareness is low.

There is a lack of understanding of our work in caring for the nation's forests and how this benefits people, wildlife and businesses.

We want to increase awareness and understanding so people form a connection to the forest and support our work now and in the future through visiting, advocacy and donating their time and money.

This will allow us to continue to look after these forests for the next 100 years.

We are looking for a supplier to create a creative concept for the brand campaign that creates an emotional response to the work Forestry England does to care for the nation's forests.

Media has not yet been agreed but is likely to include: •Outdoor & print concepts (formats TBC) •Adapted video assets for use on digital outdoor formats and online ads Mandatories •The brand video that we created earlier in the year has received incredibly positive feedback internally and with partners.

We would like to repurpose this content to use externally in a pithier, shorter video format, retaining its emotional pull Out of scope •Media planning and buying - to be delivered by Manning Gottlieb under the government media buying framework.

We would like you to work in partnership with our media planner to develop the campaign •Artwork - to be completed in-house)

Key requirements

What the supplier must deliver

01

We want to increase awareness and understanding

We want to increase awareness and understanding so people form a connection to the forest and support our work now and in the future through visiting, advocacy and donating their time and money.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at Forestry England, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
324a7c12-21d2-48e9-b1d2-d4cac8783fcd
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
BIP432550983
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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