RFP QuestBeta
ClosedStage · contract

THE NATIONAL MUSEUM OF THE ROYAL NAVY

NMRN Brand Development Programme

Business ServicesCPV 79300000 79413000
Value£40k
Deadline26 Apr 2024
Published29 Jul 2024
RegionNationwide
Timeline
Published 29 Jul 2024ClosedCloses 26 Apr 2024
Contract value in context
£40ktotal contract value
median £66k
this tender£0£1.6m

This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation.

We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models.

The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles.

It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.

The tender is split into two lots, please see the ITT for specific information related to this.

The NMRN is hosting a Market Engagement Day on-site in Portsmouth that suppliers are welcome to attend to understand this project better, this is contained within the ITT to register for this.

All clarifications are to be sent to tenders@nmrn.org.uk

Key requirements

What the supplier must deliver

01

This brief is issued by the National

This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation.

02

We require a brand strategy that enables

We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models.

03

It will provide clarity on brand position

It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
32fc7309-be20-4b38-a2ac-a448543145bb
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
231595
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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