Making Tax Digital for Individuals (MTDi): Co-design with Individuals research for Process Transformation

This is a contract result notice, not an open opportunity. Details from the official award data.

Assignment under the Market Research MR130001 Agreement Contract.

The government is committed to reducing burdens for taxpayers and building a transparent and accessible tax system fit for the digital age.

HMRC's vision is for a personalised service designed around our customers’ specific needs, built on digital tax accounts and making better use of data (including the data HMRC already holds).

MTD will transform HMRC's interaction with customers, growing voluntary compliance through the use of digital tools.

By 2020, HMRC aims to be interacting digitally with all taxpayers.

The overarching business objective for Making Tax Digital (MTD) is to drive radical process transformation across HMRC – making the tax system more effective, more efficient and easier for customers.

The aim is to influence the design of MTD through research and co-design with external customers, providing insight to ensure; the new service is usable and meets individual customer's needs, the new service provides a positive experience for individual customers, active use of the new service amongst individual customers, voluntary compliance with the regulations of the new service amongst individual customers and deter non-compliance with the regulations of the new service amongst individual customers.

Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.