Provision of Marketing Evaluation Services
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years.
Our annual marketing evaluation requirements are summarised below: 1) Measure perception changes and the impact of our marketing activity a.
Understanding how our marketing changes the perceptions of our audiences b.
Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live There is also a requirement this year to test our key messages with our audiences: 2) Test key messaging - understanding the resonance and impact of key messaging with our audiences Each of the above is required for each of our key audiences - international visitors, students and investors.
We require the supplier to provide us with the field work.
Our in-house research team will provide the analysis and final reports.
What the notice asks for
The purpose of this Request for Proposal
The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years.
Understanding the impact of creative: e.g. recall
Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live.
We require the supplier to provide us
We require the supplier to provide us with the field work.
Our in-house research team will provide
Our in-house research team will provide the analysis and final reports.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
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- OCID
- 5d4f68ab-38b9-45fb-b823-9c7373c3b1dd
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- PRO104a
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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