(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.
Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students.
We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience.
Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1.
Low Participation Neighbour students 2.
Black, Asian and minority ethnic students (BAME) 3.
Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size) n
What the notice asks for
Tailored initiatives to support progression to higher
tailored initiatives to support progression to higher education.
Support throughout their degree
support throughout their degree.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
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- OCID
- 6d5a51dd-f695-4a00-ac16-9587000b3af6
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- NCL001-DN554220-09657172
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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