UK_405_Global Perceptions 2025

Building on research and reports already produced (see links in the ITT) on perceptions of the UK, the UK's influence and trends in soft power internationally, the British Council wishes to commission a survey of young people in the G20, plus a limited number of additional priority countries/territories, to explore how the UK is perceived compared with other G20 economies.

The British Council wishes to build up new data, comparative data and tracking data on different aspects of the UK's standing in the world to inform its own strategy and programme development, and for engagement with stakeholders.

The survey will have education, culture and people factors at its core but will also include questions about existing engagement with the UK and other G20 states, future intentions for engagement as well as questions about wider aspects of the UK and other leading economies, including consideration of the role of values and a range of other cultural, social and economic factors in perceptions of attractiveness and trust.