RFP QuestBeta
Awarded · ResultStage · contract

Royal Botanic Gardens, Kew

RBGKEW1333 - Brand Extension project

Business ServicesCPV 79413000
Value£120k
Awarded3 Sept 2024
Published24 Oct 2024
RegionLondon
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£120ktotal contract value
median £66k
this tender£0£1.6m

This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.

The brief

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support.

The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.

Key requirements

What the supplier must deliver

01

Develop the current Royal Botanic Gardens, Kew

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support.

02

The requirements are three-fold: extend our brand

The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at Royal Botanic Gardens, Kew, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
72874b64-df3f-488d-ae33-381e96d590cd
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
BIP898321498
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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