This is a contract result notice, not an open opportunity. Details from the official award data.

Ofcom require qualitative research to explore current attitudes towards programmes presented by politicians.

The objectives of the research will look at: - Audiences' understanding of the characteristics of news and current affairs programmes audience expectations of due impartiality across a range of programming - Expectations of due impartiality when programmes are presented by serving and non-serving politicians, as well as the leader of a political party - Understanding whether certain factors cause expectations of due impartiality to vary in relation of current affairs - Whether audiences' trust is impacted by the fact that politicians are presenting current affairs programmes, when impact (if any) does it have in trust/ confidence in broadcast news and current affairs - Audience views on whether the rule restricting politicians from presenting news should be extended to current affairs. - Do audiences have different views on the politicians taking a role as interviewers and reporters, as opposed to presenters, in current affairs programmes - The benefits audiences and wider society see from politicians presenting current affairs This research will be explored with audiences aged 18+ conducted across all four nations, with a mixture of central and non-central areas that will also cover a diverse range of people.