GB-London: VB 690 -Survey Management
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits below the typical range for Business Services contracts — a smaller, more accessible award. Based on 57,319 valued Business Services tenders in our corpus.
It is vital for VisitBritain to be able to assess the impact of our marketing activity in terms of return on investment i.e. the number of visitor nights and amount of additional spending generated by overseas visitors.
To achieve this, VisitBritain sends out online surveys to consumer contacts, collected from multiple sources.
Since March 2015, we have sent out over 100 surveys to evaluate the impact of VisitBritain’s assets and partner activity.
It is therefore necessary to commission a centrally managed ‘field and tab’ project for the evaluation of our assets as well as our partner activity as stated above.
In other words, an external supplier will carry out the evaluation from programming of online evaluation questionnaires through to delivery of raw data and data tables, with questionnaire design and subsequent analysis carried out by VisitBritain.
What the supplier must deliver
It is vital for VisitBritain to
It is vital for VisitBritain to be able to assess the impact of our marketing activity in terms of return on investment i.e. the number of visitor nights and amount of additional spending generated by overseas visitors.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at VisitBritain, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- 8196d7be-2f0c-40e6-bb76-032492132ef9
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- BIP216094799
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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