The Grimsby Institute - Purchase & Installation of CRM System

The Grimsby Institute Group is a leading provider of education and training to the 16-18 years, 19+ adult, higher education and business to business markets.

Based in North East Lincolnshire, the Group also has brands and campuses in Scarborough, North Yorkshire and Skegness in Lincolnshire.

The Group is a diverse organisation with a reach that extends beyond its key markets of Northern Lincolnshire, East Lindsey and Scarborough.

The Group has a number of innovative partnerships with other educational organisations in international and domestic markets, the community and local industry.

The Group have identified the need for a Customer Relationship Management (CRM) system for the following reasons: • To identify new business opportunities • To inform strategy and decision making • To establish a central store of information on customers who enquire and apply to the college.

Although this will be largely individuals in the first instance, customers could also be businesses, funding bodies, other external agencies etc • To ensure relationship management with customers is coherent • To transform customer service • To maintain a competitive advantage • To assist with tactical marketing planning