RFP QuestBeta
ClosedStage · contract

AHDB

2023-654 Marketing partner for US website maintenance

Business ServicesCPV 79000000 79300000 79340000
Value£60k
Deadline11 Jan 2024
Published21 Nov 2023
RegionUK-wide
Timeline
Published 21 Nov 2023ClosedCloses 11 Jan 2024
Contract value in context
£60ktotal contract value
median £66k
this tender£0£1.6m

This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

AHDB intend to procure a Contract to a successful Supplier for the provision of a Marketing partner to provide website maintenance and other duties on behalf of AHDB in the United States.

AHDB are looking to appoint a Marketing partner to help us to: • Write copy for our website (news/newsletter/blog/) • Upload the content on the website (news/videos/collaterals/etc...) • Maximise and track engagement with AHDB's core target audience on-line • Encourage this target audience to make contact with AHDB for information and track their interaction with us on-line • To monitor performance of the website (SEO) • To increase our collection of e-mail addresses, helping to create a database, therefore a community, which we want to keep informed • To work closely with our social media agency • To work closely with AHDB Digital Department to is responsible of the hosting, the webpage maintenance and design • To be familiar with USA English The successful agency must have experience in writing content for the US market, our targeted market.

Evidence of this will be required and is a Pass/Fail criteria.

If evidence is not provided within your proposal, this will lead to an automatic fail and the rest of your proposal will not be scored.

This contract is for one year only, with a budget range of between £55-60k.

The closing date for this opportunity is Noon on the 11th January 2024.

The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome.

This is AHDB's e-Sourcing portal.

Key requirements

What the supplier must deliver

01

AHDB intend to procure a Contract

AHDB intend to procure a Contract to a successful Supplier for the provision of a Marketing partner to provide website maintenance and other duties on behalf of AHDB in the United States.

02

The successful agency must have experience in

The successful agency must have experience in writing content for the US market, our targeted market.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at AHDB, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
89e10bda-20be-44d6-b77c-7adc1fa555a2
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
CF-0185200D8d000003VQwdEAG
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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