PR and Partnerships Tender

GambleAware is looking to create a world class integrated agency partner group.

This will enable our select group of agency partners to work together effectively, in close collaboration with the GambleAware team, to develop clear strategic communications that deliver against our objectives.

These trusted partners will work with us to put behaviour change at the heart of our communications, using logic models and other behavioural techniques to ensure utilising established approaches to changing people's behaviour.

Alongside delivering evidence-based approaches to communications, we have a commitment to innovation, continually looking to learn and build the underlying evidence base.

The integrated agency group will work as an extension of the GambleAware marketing team, a close partnership that will deliver: 1.

Integrated strategic approach: Using a strategic hub that joins experts from specialist agencies to develop truly holistic approach to our campaign framework and delivery.

2.

Specialist agencies: This will be underpinned by specialist agency delivery, using best-practice approaches to media, creative, partnerships and PR.

3.

Blended way of working with internal team: Recognising that the media landscape is consistently evolving and can be impacted by external environmental factors, including public affairs and developments across the public health space in relation to gambling, agencies will work closely with, and act as an extension of, the internal marketing and communications team.

Please review the attached RFP for full information.