Defra Network eTendering Portal
VegPower - Seasonal Vegetable Campaign
This sits below the typical range for Radio, TV & Communications Equipment contracts — a smaller, more accessible award. Based on 6,686 valued Radio, TV & Communications Equipment tenders in our corpus.
The current Covid-19 situation has impacted the food and farming industry dramatically and government has been called upon to offer support in these unprecedented times.
In order to provide that support, we need to act quickly to on board a partner who can offer strong connections and industry knowledge, as well as deliver best value for money and meet our campaign objectives.
VegPower CIC are a non-for-profit organisation focused on encouraging kids and families to eat more vegetables.
They run programmes for schools and have developed good relationships with celebrity chefs and nutritionists who usually support them with videos on social media.
As such, they are the only industry-wide organisation with capacity to meet our brief, provide the connections and channels for our planned campaign activity.
We will work with colleagues in Public Health England to ensure the project achieves Value for Money and Return on Investment, adhering to our campaign's rigorous evaluation standards.
We will be taking on board previous campaign activity to procure the best coverage available and to ensure fair costs are obtained.
What the supplier must deliver
The current Covid-19 situation has impacted
The current Covid-19 situation has impacted the food and farming industry dramatically and government has been called upon to offer support in these unprecedented times.
In order to provide that support, we
In order to provide that support, we need to act quickly to on board a partner who can offer strong connections and industry knowledge, as well as deliver best value for money and meet our campaign objectives.
They run programmes for schools and have
They run programmes for schools and have developed good relationships with celebrity chefs and nutritionists who usually support them with videos on social media.
As such, they are the only industry-wide
As such, they are the only industry-wide organisation with capacity to meet our brief, provide the connections and channels for our planned campaign activity.
We will work with colleagues in Public
We will work with colleagues in Public Health England to ensure the project achieves Value for Money and Return on Investment, adhering to our campaign's rigorous evaluation standards.
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- OCID
- 98e7a331-b4d2-4e2d-8bc9-36e84684a1f2
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- tender_240348/882912
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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