RFP QuestBeta
Awarded · ResultStage · contract

University Of Bedfordshire

Agency and advertising services

Business ServicesCPV 79341200
ValueValue not published
Awarded16 Dec 2019
Published10 Jun 2021
RegionNationwide
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

The brief

The University is sourcing a Service Provider to supply Agency and Advertising Services.

The appointment will be made following the evaluation of this restricted tender.

The contract period will be two years with the option to extend by an additional year subject to satisfactory performance and agreement by both parties.

Scope of service is: a.

Support the University in the delivery of an effective brand and student recruitment strategy to meet annual recruitment targets. b.

Support the University in developing its reputation for high quality teaching and student experience. c.

Recommend appropriate media to ensure enquiry, application and registration KPIs are fully realised. d.

Recommend a media strategy that is coherent, consistent and impactful, enabling the University to attain a prominent position in an increasingly competitive market place. e.

Deliver market insight and forecasts to inform the development of a media strategy. f.

Secure best value for the University. g.

Provide performance data that can be utilised in the development of the media strategy and tactical campaigns. h.

Assist in defining, developing, protecting and measuring the brand.

Key requirements

What the supplier must deliver

01

The University is sourcing a Service Provider

The University is sourcing a Service Provider to supply Agency and Advertising Services.

02

Support the University in the delivery

Support the University in the delivery of an effective brand and student recruitment strategy to meet annual recruitment targets.

03

Support the University in developing its reputation

Support the University in developing its reputation for high quality teaching and student experience.

04

Recommend appropriate media to ensure enquiry, application

Recommend appropriate media to ensure enquiry, application and registration KPIs are fully realised.

05

Deliver market insight and forecasts to inform

Deliver market insight and forecasts to inform the development of a media strategy.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at University Of Bedfordshire, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
31049b36-3d78-4b6e-8934-0d90d71ce693
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
UoB/GEN495/2019/07
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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