Waste & Resources Action Programme
GB-Banbury: DIG023-001 WRAP Rebrand
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
We are seeking an agency partner to help us deliver a WRAP brand that truly reflects our experience, expertise and global ambition.
Our chosen agency should care deeply about mitigating climate change and be willing to meet, challenge and exceed the brief.
Based on stakeholder research, we know that to enable circular living on a global scale, we need a brand that positions us as: Less: UK local, quasi-government, passive, low-key, 'footnote in a report' More: global NGO, bold, ambitious, pro-active, impactful Whilst retaining: technical expertise, independent convening power, trust and credibility for delivering results.
Acknowledging the above, our chosen agency partner will help us to navigate: Global expansion as we establish our presence in the Americas and Asia Pacific; A potential name alteration to reflect our global presence; Brand hierarchy and relationships between WRAP and its various sub-brands, campaigns and initiatives.
Our visual and verbal language, to inform our overall; Brand personality.
The crux of the challenge is retaining our 20+ years of technical reputation and credibility, with the need to become bolder and broader-reaching as an organisation.
What the supplier must deliver
We are seeking an agency partner
We are seeking an agency partner to help us deliver a WRAP brand that truly reflects our experience, expertise and global ambition.
Our chosen agency should care deeply about
Our chosen agency should care deeply about mitigating climate change and be willing to meet, challenge and exceed the brief.
The crux of the challenge is retaining
The crux of the challenge is retaining our 20+ years of technical reputation and credibility, with the need to become bolder and broader-reaching as an organisation.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at Waste & Resources Action Programme, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- b07768f4-0cc3-437a-821e-b857d054b33a
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- BIP833652522
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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