British Tourism Authority t/a VisitBritain/VisitEngland
BTA1855 - Meta Advertising (Facebook and Instagram)
This is a contract result notice, not an open opportunity. Details from the official award data.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.
On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations.
Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation).
A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023
Make the case to bid
Reveal who to approach at British Tourism Authority t/a VisitBritain/VisitEngland, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
- OCID
- 083da979-4435-4c97-9807-a79998db6958
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- CF-0015000D4L000000DloEUAS
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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