Audience Segmentation and User Needs Research
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits below the typical range for Business Services contracts — a smaller, more accessible award. Based on 57,319 valued Business Services tenders in our corpus.
Royal Botanic Gardens, Kew is looking for a supplier to conduct Audience and User Research for our website www.kew.org.
The purpose of this requirement is to understand more about Kew website users and their website experience. .
This work will also feed into a website design refresh project we are undertaking.
The ultimate goal for the segmentation is to have a shared language across the organization and to use the segments to embed an audience-centered approach in product and content development.
In addition it is to identify recommendations for growth areas of website usage.
Make the case to bid
Reveal who to approach at ROYAL BOTANIC GARDENS, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
- OCID
- c245c4a1-45b1-4b45-b1d5-316aec104a35
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- RBGKEW/171
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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