RFP QuestBeta
Awarded · ResultStage · award

Glasgow Caledonian University

Campaign Planning and Delivery & Associated Services (GCU)

Business ServicesCPV 79341400
Value£1,370,331
Awarded
Published18 Sept 2026
RegionNationwide

£1,370,331 — awarded.

Outcome — awarded
Penna plc

This is a contract result notice, not an open opportunity. Details from the official award data.

Who to contact
procurement@gcu.ac.uk
+44 1413313578

The procurement contact named on the official notice.

Contract value in context
£1.4mtotal contract value
median £66k
this tender£0£1.6m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

The brief

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment.

The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets.

Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Requirements

What the notice asks for

01

The selected agency must demonstrate capability in

The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets.

Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.

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Source & provenance
OCID
ocds-h6vhtk-0615ce
Stage
award · Awarded
Source
Find a Tender
Buyer ref
088561-2026
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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