RFP QuestBeta
Awarded · ResultStage · contract

AHDB

2023-657 AHDB PR and Marketing services for Asia

Business ServicesCPV 79000000 79300000 79340000
Value£2,000,000
Awarded9 Apr 2024
Published28 Aug 2024
RegionWest Midlands

£2,000,000 — awarded.

Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£2.0mtotal contract value
median £66k
this tender£0£2.2m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

The brief

Awarded contract - AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) across Asia.

The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia.

The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided.

The Contract is expected to commence on 3rd June 2024.

The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms.

Requirements

What the notice asks for

01

The successful supplier/agency will be required

The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia.

02

The successful supplier/agency must also have

The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided.

03

The Contract is expected to commence on

The Contract is expected to commence on 3rd June 2024.

Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at AHDB, and generate a go-to-market strategy from their news, accounts and people.

Sign up free to unlock buyer intelligence

Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.

Source & provenance
OCID
cfb6996e-10b8-4718-8372-793a00d8d4ed
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
CF-0354900D8d000003VQwdEAG
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

Who wins this kind of work

The suppliers and buyers around this opportunity — drawn from official award data. Drag to orbit; click a node to explore.

Top suppliers & buyers in Business Services

This view needs WebGL, which this browser has turned off.

AHDB’s tender network

This view needs WebGL, which this browser has turned off.
Also open now

Similar open tenders

Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

Imperial War Museums

Closes 30 Sept 2026Business Services
£817k framework ceilingValue

CA18344 - Pre-Market Engagement - Provision of Internal Audit Services

Bedford College

Closes 12 Nov 2026Business Services
Est. £9k–£44kValue