RFP QuestBeta
Awarded · ResultStage · award

Liverpool John Moores University

Contract for Digital Marketing Services

Business ServicesCPV 79340000
ValueValue not published
Awarded
Published6 Dec 2022
RegionNationwide
Outcome — awarded
Anything is Possible

This is a contract result notice, not an open opportunity. Details from the official award data.

Who to contact
Kathryn Houghton
k.l.houghton@ljmu.ac.uk
+44 1512312121

The procurement contact named on the official notice.

The brief

We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student.

The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups.

It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment.

The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals.

The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).

Requirements

What the notice asks for

01

The strategy should seek to support student

The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups.

02

It should also seek to support

It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment.

03

The University is therefore also seeking

The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).

Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.

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Source & provenance
OCID
ocds-h6vhtk-030cee
Stage
award · Awarded
Source
Find a Tender
Buyer ref
034488-2022
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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