RFP QuestBeta
ClosedStage · contract

Sport England

SE1208 - PR and Communications Agency

Business ServicesCPV 79000000 79400000 79410000
Value£400k
Deadline5 Dec 2025
Published20 Mar 2026
RegionUK-wide
Timeline
Published 20 Mar 2026ClosedCloses 5 Dec 2025
Contract value in context
£400ktotal contract value
median £66k
this tender£0£1.6m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

Sport England is tendering for a PR and communications agency to support our behaviour change campaigns, specifically This Girl Can, our campaign to help women get active and get moving.

Sport England is seeking through this tendering process to award a contract to provide these (Services) for an initial term of 24 months and a unilateral option of Sport England to extend for further periods up to a maximum of 12 months.

The successful supplier will be able to drive positive media coverage that supports Sport England's integrated behaviour change campaigns and communications, specifically This Girl Can.

This includes identifying opportunities to generate media coverage, creating materials, briefing and events and securing media interest with key journalists, publications and programmes.

There will be a mix of day-to-day press office support as well as larger campaign spikes (anticipated up to three a year) and the supplier will be expected to work flexibly throughout the contract to deliver maximum value.

The supplier should be able to work across all channels and media to create campaigns that don't rely on paid media or celebrities to reach their audiences and deliver results; although we may also ask you to work with or manage a team of influencers, talent, experts or celebrities to support the campaign

Key requirements

What the supplier must deliver

01

Sport England is tendering for a PR

Sport England is tendering for a PR and communications agency to support our behaviour change campaigns, specifically This Girl Can, our campaign to help women get active and get moving.

02

Sport England is seeking through this tendering

Sport England is seeking through this tendering process to award a contract to provide these (Services) for an initial term of 24 months and a unilateral option of Sport England to extend for further periods up to a maximum of 12 months.

03

The successful supplier will be able

The successful supplier will be able to drive positive media coverage that supports Sport England's integrated behaviour change campaigns and communications, specifically This Girl Can.

04

There will be a mix of day-to-day

There will be a mix of day-to-day press office support as well as larger campaign spikes (anticipated up to three a year) and the supplier will be expected to work flexibly throughout the contract to deliver maximum value.

05

The supplier should be able to work

The supplier should be able to work across all channels and media to create campaigns that don't rely on paid media or celebrities to reach their audiences and deliver results; although we may also ask you to work with or manage a team of influencers, talent, experts or celebrities to support the campaign.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
d5457de2-0942-4d2b-8679-7b633d0c27f6
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
tender_524479/1561622
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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