National Savings & Investments
Creative Agencies (Marketing Communications Creative Strategic and Production Services)
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
Our requirements for the agency are across the following areas; Multi-channel campaign development and delivery: Strategic and creative development for integrated through-the-line campaigns; capability in developing campaigns from briefing through all stages i.e. campaign strategy; proposition development; creative development and production; across all customer marketing and advertising channels (TV is not a usual feature of our marketing plan but capability in delivery would be required).
Customer Relationship Management (CRM): Strategic development and delivery of an ongoing programme of marketing comms for a regulated client, through the lifecycle of a customer i.e. on-boarding, upsell/cross-sell, engagement comms - to support customer satisfaction and retention, and build loyalty.
Data-driven: Consultation and expertise to create data-driven and personalised customer campaigns, leveraging our knowledge and insights, marketing automation and experimentation capabilities.
You would work closely with NS&I's Data Planning team to support, develop and provide challenge as we build this capability internally.
What the supplier must deliver
To support customer satisfaction and retention,
to support customer satisfaction and retention, and build loyalty.
You would work closely with NS&I's Data
You would work closely with NS&I's Data Planning team to support, develop and provide challenge as we build this capability internally.
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Make the case to bid
Reveal who to approach at National Savings & Investments, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- d5be840b-23d9-4916-8429-9d94d2db9dfe
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- 22-F-18
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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