Stakeholder Reputation Research

The Fund invests in the full breadth of the UK's heritage.

The Fund is now looking to gain insights on stakeholder perceptions, with a focus on Westminster and the devolved governments.

In 2016/17, The Heritage Lottery Fund, as it was known then, commissioned Stakeholder reputation research, which looked at political audiences as well as policy makers and officials at UK government and local government level.

We understand - both anecdotally and from other sources, such as customer care surveys and reports from our Regional and Country Committees, that The National Lottery Heritage Fund is well regarded in the heritage sector and by our customers.

We know less about the views of those opinion-formers and collaborators who are further from us, but nonetheless important in terms of framing our future and the future of communities and heritage - what might be termed the 'outer circle' of influencers.

As we begin to plan our next strategy, it seems timely to review The National Lottery Heritage Fund's reputation and relevance to key political stakeholders and opinion-formers once again with a view to: • Ascertaining government stakeholder awareness across the UK to include the UK Parliament, the Scottish Parliament, the Senedd and the Northern Ireland Assembly, perceptions of and understanding of The National Lottery Heritage Fund, including measuring and tracking reputation compared to other funders. • To establish a baseline for The National Lottery Heritage Fund reputation among elected representatives in the House of Commons as well as the Scottish Parliament, the Senedd and the Northern Ireland Assembly. • Understanding the relevance of heritage and The National Lottery Heritage Fund to these audiences and cross cutting agendas. • To inform communications and advocacy priorities for engaging this group looking ahead. • Understanding government stakeholders' communication and engagement preferences in the UK Parliament, the Scottish Parliament, the Senedd and the Northern Ireland Assembly. • Understand the reputational landscape in which The National Lottery Heritage Fund operates. • We will use this research to draw out the priorities of key stakeholders and elected representatives to inform our decision making and the investment in the future of heritage. • The research will inform our strategic engagement with elected representatives, in the UK Parliament, the Scottish Parliament, the Senedd and the Northern Ireland Assembly, by establishing a baseline for their opinion and understanding of The National Lottery Heritage Fund, our role and impact, and their view of heritage.

VALUE £24,000 INCLUDING VAT Your tender proposals must be sent electronically via e-mail before the tender return deadline of noon on Tuesday 8 February to the following contact: Bii.Admin@heritagefund.org.uk The National Lottery Heritage Fund Mezzanine Floor International House 1 St Katharine's Way London E1W 1UN