Engagement Pilot with The British Army for Reaching the Online Community

The opportunity to directly and indirectly engage with our MTA using platforms that have a genuine interest to them (twitch, mixer, midwest) and tailoring our messaging by being relevant to them through mediums such as eSports, urban music, Arts, and sports.

This will be either by live streaming events involving army gamers or having army messaging at key gaming competitions and by using key influencers from the urban music scene to deliver key messages about "Army confidence" by working with a company that can deliver 4 events in the 12 months on their own platforms including Twitch and Mixer enabling the British Army to engage with the company's established audiences. (1) The opportunity to create army content for adventure training, initial training centres that can be screened on an exclusive army channel on one of the company's platforms. (2) The Army plays a lot of sport at all levels some of these competitions can be screened to demonstrate the diversity of sporting activity that the Army encourages. (3) Educational content can be created that is fun and relevant that can be screened digitally and on mainstream channels.

The opportunity to directly engage with the MTA using digital platforms is a unique opportunity. (4) Deliver British Army content on its platforms and assist with the creation of content specifically directed at the hard to reach MTA to assist in both recruitment and connecting the British Army to society. (5) Deliver the platforms for the Lions League Army Esports league and manage the league structure and streaming live matches on the company's platforms. (6) Deliver ad-hoc productions on to their platforms that will support Army messaging and additional individual cost. (7) All content must be cleared through the correct communications channels. (8) The company will be permitted to use the Army Be The Best Banding on all productions that relate the Army that have been cleared.

This was awarded to Ayozat limited for a 12 month pilot, following this, if successful a competition will be launched to run a similar contract.