RFP QuestBeta
Awarded · ResultStage · contract

York St John University

Digital Marketing

Business ServicesCPV 79000000 79300000 79340000
Value£320,000
Awarded21 Aug 2018
Published3 Sept 2018
RegionYorkshire and the Humber

£320,000 — awarded.

Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£320ktotal contract value
median £66k
this tender£0£1.6m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

The brief

The University is seeking to appoint a suitably qualified agency to undertake the provision of effective digital marketing services.

The agency will be required to deliver a cycle of advertising campaigns based on an event-led strategy.

The primary goals of these campaigns will be to drive bookings to Open Days and to drive applications at key points in the academic cycle.

These are the main activities around which we have promoted the institution.

We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we grow and diversify.

Requirements

What the notice asks for

01

The agency will be required to deliver

The agency will be required to deliver a cycle of advertising campaigns based on an event-led strategy.

Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.

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Source & provenance
OCID
af0ee697-f9c7-4a27-8954-1ce39d17a1d8
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
BIP342625469
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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