Research on video-sharing platforms: understanding audience experiences and motivations
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube.
The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube.
This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content.
2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume.
This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations around format, tone and relevance compared to other creators and influencers.
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- OCID
- e6709559-46ed-4c6a-8560-9e52f2f9834a
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- tender_511503/1559330
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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