RFP QuestBeta
ClosedStage · contract

AHDB

2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot

Agriculture & ForestryCPV 77100000
Value£100k
Deadline27 Mar 2025
Published23 Apr 2026
RegionUK-wide
Timeline
Published 23 Apr 2026ClosedCloses 27 Mar 2025
Contract value in context
£100ktotal contract value
median £150k
this tender£0£3.5m

This sits in the lower-middle of the Agriculture, Forestry & Horticulture band — a mid-scale opportunity. Based on 3,317 valued Agriculture, Forestry & Horticulture tenders in our corpus.

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The brief

AHDB requires one supplier to assess the extent to which data, knowledge and other factors can drive behaviour change on farms for its Environment Baselining Pilot.

AHDB are seeking a supplier who has a track record of delivering behaviour change assessments/evaluations within the agriculture sector, primarily for the four levy sectors supported by AHDB/QMS namely, Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork.

There will be 3 main areas of consideration within the scope of this tender: • Understanding what drives farm management practice choices on farm. • Understanding of the drivers/motivation (together with challenges and barriers) for change • Measuring change - what are the actions that the 170 farmers intend to implement, and which ones are actioned, together with their impact.

AHDB requires a supplier who can develop and implement an evaluation/assessment framework for the Environment Baselining Pilot.

Key requirements

What the supplier must deliver

01

What are the actions that the 170

what are the actions that the 170 farmers intend to implement, and which ones are actioned, together with their impact.

02

AHDB requires a supplier who can develop

AHDB requires a supplier who can develop and implement an evaluation/assessment framework for the Environment Baselining Pilot.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
e9afc911-5916-4682-a06d-5f195ea323eb
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
CF-0631100D8d000003VQwdEAG
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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