RFP QuestBeta
Awarded · ResultStage · contract

British Tourist Authority

GB-London: BTA1015 Australian Buzzseekers' Planning & Booking Research

Business ServicesCPV 79000000 79300000
Value£35k
Awarded14 Aug 2018
Published1 Oct 2018
RegionLondon
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£35ktotal contract value
median £66k
this tender£0£1.6m

This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.

The brief

VisitBritain needs to understand how to engage with Australian Buzzseekers in an inspiring way at the planning and booking stage to motivate travel to the UK, and convert inspiration into bookings.

We have a requirement for quantitative research focused on the Buzzseeker segment in Melbourne and Sydney, Australia.

We would like to have the data analysis and interpretation of the project fieldwork by mid-September 2018.

Key requirements

What the supplier must deliver

01

VisitBritain needs to understand how to engage

VisitBritain needs to understand how to engage with Australian Buzzseekers in an inspiring way at the planning and booking stage to motivate travel to the UK, and convert inspiration into bookings.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at British Tourist Authority, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
647bdf2f-0143-4e82-82b6-18a7b58c4a67
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
BIP348505788
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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