RFP QuestBeta
Awarded · ResultStage · contract

Greater Manchester Combined Authority

GMCA 1400 Experian Licenses

Business ServicesCPV 79000000
Value£27k
Awarded6 Feb 2025
Published19 Mar 2025
RegionLondon
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£27ktotal contract value
median £66k
this tender£0£1.6m

This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.

The brief

Experian's Mosaic Public Sector product is a social classification designed to identify groupings of consumer behaviour to support public sector decisions, resource strategies and communications.

The methodology utilised is unique to Experian and has been developed over a number of years to create the social classifications - using data from a wide variety of both public and private sources, and at different levels of geography.

Experian's Mosaic is designed to describe the UK population in terms of their typical demographics, social, economic, cultural, and lifestyle behaviour.

The population is classified into 66 detailed 'Types' that identify groups of individuals or households that are as similar as possible to each other and as different as possible from any other group.

These 'Types' group together hierarchically into 15 high level 'Groups'.

Within each type there are a number of key features that make each category distinctive - which is useful when devising communications or delivery strategies targeted towards each type.

Key requirements

What the supplier must deliver

01

Experian's Mosaic Public Sector product is

Experian's Mosaic Public Sector product is a social classification designed to identify groupings of consumer behaviour to support public sector decisions, resource strategies and communications.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
ef55bca9-930e-4e46-938a-6228d7d5e8ac
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
GMCA001-DN768150-24534985
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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