Marketing & Branding Research
The submission route named on the official notice.
Rail Delivery Group's Research & Development cycle is past due — it ran about every 5 months across 3 notices, and the door is open now. It may re-tender at any time.
The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns.
RDG oversees the promotion of the UK rail industry, including the “Nothing Beats Being There” (NBBT) national marketing campaign and a range of Railcard products offering discounted fares.
The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies.
The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis.
Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation.
Interested parties are invited to participate in the tender process through RDG’s eProcurement system, where they can access the full tender documentation and submit their proposals.
For more details and to respond to this notice, please visit the link below: https://raildeliverygroup.tlb.app.jaggaer.com/ Once registered to the above platform, please search for - Marketing & Branding Research RFI and complete
What the notice asks for
The research will evaluate the performance
The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies.
The successful supplier will deliver continuous data
The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis.
Collaboration with other RDG marketing partners is
Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
Make the case to bid
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Our agent reads Rail Delivery Group’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
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- OCID
- ocds-h6vhtk-049ca0
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 030188-2024
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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