West Yorkshire Combined Authority
MCard Integrated Campaign 2025
This is a contract result notice, not an open opportunity. Details from the official award data.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy.
The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place.
These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
What the supplier must deliver
The West Yorkshire Ticketing Company Ltd. (MCard)
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy.
The strategy, running initially from 22nd July
The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs.
Derived from the notice text — always confirm against the original documents.
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- OCID
- ebf0b8bf-9803-4449-b2c0-ee993ee81641
- Stage
- contract · Contract
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- Contracts Finder
- Buyer ref
- 20250728120022-103257
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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