THE NATIONAL MUSEUM OF THE ROYAL NAVY
NMRN Brand Development Programme
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.
This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation.
We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models.
The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles.
It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.
The tender is split into two lots, please see the ITT for specific information related to this.
The NMRN is hosting a Market Engagement Day on-site in Portsmouth that suppliers are welcome to attend to understand this project better, this is contained within the ITT to register for this.
All clarifications are to be sent to tenders@nmrn.org.uk
What the notice asks for
This brief is issued by the National
This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation.
We require a brand strategy that enables
We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models.
It will provide clarity on brand position
It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
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- OCID
- 32fc7309-be20-4b38-a2ac-a448543145bb
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- 231595
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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