RFP QuestBeta
Awarded · ResultStage · award

Newcastle University

(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University

Business ServicesCPV 79000000
ValueValue not published
Awarded
Published24 May 2021
RegionNationwide
Outcome — awarded
Crunch DMC Ltd

This is a contract result notice, not an open opportunity. Details from the official award data.

Who to contact
Natalie Morton
Natalie.Morton@ncl.ac.uk
+44 1912086396

The procurement contact named on the official notice.

The brief

We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support.

Specifically: • Analytics 360 license • Tag manager 360 license • Implementation and ongoing support The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation – nationally and internationally.

The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops.

We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: • Measurement requirement scope • Audit existing GA account • Audit existing GTM set up • Data layer build specifications • Tag and pixels implementation via GTM

Requirements

What the notice asks for

01

Implementation and ongoing support

Implementation and ongoing support.

02

The supplier will support with the optimisation

The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation.

03

The supplier needs to have ability

The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops.

Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.

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Source & provenance
OCID
ocds-h6vhtk-02b439
Stage
award · Awarded
Source
Find a Tender
Buyer ref
011463-2021
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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