(NU/1589 - 24) Content marketing strategy for CPD provision at Newcastle University
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits below the typical range for Business Services contracts — a smaller, more accessible award. Based on 57,319 valued Business Services tenders in our corpus.
We are seeking to appoint a supplier to undertake content marketing work for the university's Lifelong Learning, CPD and Apprenticeship provision.
Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continous Professional Development (CPD), and Degree Apprenticeships, and short courses into a single online website.
A key driver for this project is to increase income and attendance at Newcastle University from its CPD and apprenticeship courses.
The supplier specifically is required to have the ability to provide the following services: 1) Carry out in-depth keyphrase research to identify SEO opportunities.
2) Carry out an audit of existing content on the CPD webpages and compare it with the content provided about CPD by other universities or other competitors.
3) Create a content marketing strategy based on the audit and keyphrase research, with recommendations to take forward for the future.
4) Create 3-4 initial pieces of written content based on the recommended content strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer 5) Create 3-4 short 1-2 minute videos about the University's CPD provision, in line with the strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer.
What the notice asks for
The supplier specifically is required to have
The supplier specifically is required to have the ability to provide the following services:.
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What this notice demands of you
1 named, none in explicit obligation language. Each one is quoted from the notice.
We are seeking to appoint a supplier to undertake content marketing work for the university's Lifelong Learning, CPD and Apprenticeship provision.
Matched against the notice text, so this is a floor — the tender pack will demand things the notice never mentions. “Says must” means the quoted sentence itself used obligation language; anything ambiguous is left as a mention.
Make the case to bid
Reveal who to approach at Newcastle University, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
- OCID
- 356b8fca-047e-4ac5-a065-e037c9349790
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- NCL001-DN544732-89888388
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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