IT087 - CRM Solution for Marketing
This sits below the typical range for IT Services contracts — a smaller, more accessible award. Based on 36,449 valued IT Services tenders in our corpus.
Birmingham City University (BCU) uses a customer relationship management (CRM) system to communicate with prospective students, regularly sending content and information to those for whom it has contact details.
This tender process aims to secure a new and more sophisticated system, which will significantly extend our current capacity to communicate with, and nurture the interest of, prospective students of all kinds – early enquirers, registrants and attendees of open days, as well as applicants.
The system would be applicable to Home, International, UG and PG (including PGR) markets.
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- OCID
- ocds-h6vhtk-029bdb
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 005226-2021
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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