AHDB (Defra Network eTendering Portal)
Consumer Segmentation
This is a contract result notice, not an open opportunity. Details from the official award data.
Awarded - AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation.
The requirements is split into Lot One - Meat and Lot Two - Dairy.
The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities.
The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors.
The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics.
Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation.
Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation.
Suppliers can apply for one lot or both
What the notice asks for
The successful supplier/s will be required
The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities.
The segmentation needs to be based on
The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
Make the case to bid
Reveal who to approach at AHDB (Defra Network eTendering Portal), and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
- OCID
- ocds-h6vhtk-046ba1
- Stage
- award · Awarded
- Source
- Find a Tender
- Buyer ref
- 030887-2024
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
Who wins this kind of work
The suppliers and buyers around this opportunity — drawn from official award data. Drag to orbit; click a node to explore.
Top suppliers & buyers in Business Services
AHDB (Defra Network eTendering Portal)’s tender network