RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)
RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience.
This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations.
The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.
What the supplier must deliver
RBG Kew intends to procure a Supplier
RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at Royal Botanic Gardens, Kew, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- ocds-h6vhtk-04c075
- Stage
- award · Awarded
- Source
- Find a Tender
- Buyer ref
- 012267-2025
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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