British Tourism Authority t/a VisitBritain/VisitEngland
BTA2115 Digital Asset Management System
This is a large award for Software & IT Systems — above three-quarters of comparable contracts. Based on 30,286 valued Software & IT Systems tenders in our corpus.
BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS).
The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity.
It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK.
We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.
What the supplier must deliver
BTA launched its first in-house DAM system
BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS).
The DAM provides BTA staff with
The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity.
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Make the case to bid
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- OCID
- ocds-h6vhtk-04da80
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 003253-2025
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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