Creative Services Framework

This is a contract result notice, not an open opportunity. Details from the official award data.

The procurement contact named on the official notice.

Transport for Greater Manchester (TfGM) are looking to appoint multiple marketing agencies to develop a Creative Services framework.

The agencies will assist TfGM to develop and deliver multi-channel campaigns across Greater Manchester (GM) as well as our business-as-usual activity with the aim of encouraging more people to travel sustainably.

TfGM has been successful in delivering several engaging and high-profile campaigns in recent years and now wishes to expand on that success due to its growing responsibilities.

TfGM covers a wide remit of exciting and transformational projects across GM from delivering infrastructure for active travel including a cycle hire scheme, through to developing an app and providing major Public Transport services across tram, rail and bus networks.

Given this expansion and the fact marketing is a specialist area, TfGM's internal Marketing team is looking to source external support to help deliver its ambitions.

TfGM are looking to award suppliers under the following lots: Lot 1: Strategy & Creative - includes marketing strategy, creative concepting, campaign creative, multi-channel campaign execution & production, seasonal planning, messaging strategy and audience & market analysis.

Lot 2: Artwork & Graphics - includes graphic design, creating artwork, versioning and copywriting.

Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.